Want to build a better resell rights package than your competition has to offer? You are not alone. In fact, there are Internet marketers at all stages of their Internet marketing careers hoping to do just that. You have one advantage over most of the others though. You know your list better than anyone. The hope is that while you have worked hard to build your list you have worked equally hard to cultivate your list. By this I mean that you have worked to build a trusting relationship with your subscribers as an authority in your field.

If you have done this, you are one step ahead of many marketers who have less of a personal relationship with members of their emailing lists. The benefits of that personal relationship is that you are able, over time, to recognize the products and information that members of your list are most likely to respond favorably to. It also means that you know what types of bonuses and packages are going to appeal to the larger segment of your subscribers. This gives you a huge advantage and puts you in a prime position to earn a great income through your resell rights product packages.

Use what you know about your readers and create a package with them in mind. It's not a good idea to create packages that you want to sell. Those rarely accomplish as much for you as the packages you create to appeal to your readers rather than your pocketbook. Find a group of products that are high quality, useful, and readable. It doesn't matter how much fabulous information is hidden in the pages of an Ebook if the book bores the audience to tears before the end of the first page. Give them what they want or what they need and you will have them coming back for new packages time after time.

Finally, make sure that the product packages of resell rights products you create are all relative to the niche. Every once in a while you will see an interesting package but there will be one product that leaves you scratching your head wondering why that was in there. For whatever reason it simply doesn't fit with the overall package. Avoid doing this. You want your audience pulling out their credit cards and not scratching their heads after all.

Know your audience and have an idea of what they want from you before you begin putting together a resell rights package. If you build a package around the needs and wishes of your target audience rather than what you want to sell you are likely to have full pockets and satisfied customers who are going to pull their wallets out the next time you present them with “an offer they can't refuse” too.