List building is an important promotional strategy that every Internet marketer must consider. In fact, without a list you’re most likely losing profits that are going to other Internet marketers with a list. Although it may seem daunting at first, it really is quite simple to get started. Once you have collected a list of people who are interested in your niche you can start building your email marketing campaigns.

How to get Started Building Your List

First of all, you need to give your site visitors an incentive to fork over their names and email addresses. This is most often accomplished by offering something for free like an ebook, ecourse, report, or even a free trial of something. Make sure that you offer something that is truly of value in this first offering because even though it is free, you want to begin your list building strategy by building trust in your future customers. You also want them to trust that when they get an email from you that it will contain something of value to them and not just be filled with sales talk.

Use an Autoresponder Service

You’ll want to use an autoresponder service to manage your lists and automatically send out your marketing emails and/or ecourses. Choose your autoresponder service wisely; although there are free ones out there, they offer limited services and if you should move over later to one of the fee based ones, like Aweber, you’ll lose your list and have to start all over. Therefore, if your budget allows you may want to pay for one at the outset to save yourself countless headaches later on.

Don’t Forget the Opt Out Option

Even though the people on your list have opted in to receive emails from you, don’t forget to include the option to opt out if they so desire. Not only is this the law but the last thing you want to do is annoy your potential customers. This is another reason that using an autoresponder service makes sense. You don’t want to have to spend hours and hours sending out emails and organizing your list and on and on and on when an autoresponder service can do all of that for you at a very nominal cost per month.

Manage Your Email Marketing Campaigns Wisely

It will take experience, time, and testing to fine-tune your email marketing campaigns. You’ll need to discover which times are the best times for sending out your emails. While you may already realize that most holidays and weekend nights aren’t conducive to the majority of your emails being opened, it may very well depend upon the demographics of your target group as to when the best time is.

Do make your emails personal. Many Internet marketers prefer to use just the first name of the recipient as opposed to the first and last name because it sounds more personal. Always use your name as well and pay special attention to your email subject lines. While they don’t need to be punctuated with three exclamation points, they do need to convey a compelling message in order for them to be opened and read. While most of your emails will be an opportunity for your customers to buy something, once in a while send out purely informational emails that serve to provide your customers with valuable information. This will go a long way toward building that all important trust with your customers that will keep them your customers. Do make your emails interesting but avoid slow loading graphics and annoying audio. Keep it simple and you’re more likely to keep your customers.
 

Most successful businesses have a logo and that is true for online businesses as well. While it doesn’t mean that you won’t be a successful Internet marketer if you don’t have a logo, it is another way to promote your business. Not only should your logo be on your website but you can use it to promote your business offline by including it, along with your domain name, on promotional items like, t-shirts, mugs, bumper stickers, etc. This, incidentally, is another reason to make sure you have a great domain name because if your domain name is too long or complicated, it won’t look good on promotional items and no one will remember it either.

Logos are a great way to sum up your business in a small space. You can either design your own logo or pay someone else to do it. You do want to choose one logo and stick with it so if you hire someone else to do it, it is important that you communicate your own ideas to that person so they get a feel for what you want. The name of your business by itself may not be enough to convey a sense of what it is you would like in a logo. In addition, many Internet marketers market on a freelance basis and don’t have a name for their business so you may want to have a separate logo for each of your websites or blogs.

Types of Logos

There are various types of logos. Symbols are used to create logos for some companies, such as the Nike Swoosh. That logo is so well known you don’t even have to see the word “Nike” beside it to know which brand it represents. When you start thinking about logos for your business or site, you’ll be surprised at how many symbols you recognize.

Many companies and entrepreneurs create logos out of the name of their business or website. Think of Google and eBay. Their logos are distinctive, yet simple. Google has a lot of fun with their logo. They come up with different ways to celebrate holidays and special occasions using the Google logo. For Valentine’s Day 2009, the word Google was spelled out using an “x” and an “o” where the two O’s usually are. To help celebrate the 50th anniversary of Legos, the Google logo appeared to be created out of Legos.

You can have a lot of fun with your logo and create brand recognition as well. Take your time and experiment with different variations, hire an expert if necessary, and create a logo that will brand you as the expert you are. Spend some time studying logos and you will be surprised how many you recognize and how simple they really are.