With the world moving so totally fast and people’s attention being constantly diverted by the latest and greatest, you, as a retailer or an inventor need to be able to find a place for your product to wedge into the public consciousness. When you are handling the product creation aspect, that’s when you first need to consider the products use and the products viability for your market.
What separates your product apart from anything else that’s out there? This is one of the first questions you as an inventor should consider. After all, product creation is fine, but what is this products use going to be in the world? Where are you going to be able to sell this product? Who is your primary customer? And what separates your product from another similar product on the market? For this stretch of the game you as the head in charge of product creation need to be at the top of your game. This is no time for dilly-dallying around; when your product is set to release is far too long past to be considering these questions; these are issues which need to be addressed, looked at, studied, and answered while you are in the product creation phase.
For your needs there is the internet. The World Wide Web has a whole host of resources for you to go and see what other people are using for the same end as your proposed product. This is the time for you to pick apart the competition. If you can’t find much discernable between your product and similar existing ones on the market, then what is the purpose of even creating this piece in the first place? If you find that there are multiple products out there that do essentially what your product is proposed to do, then you need to go back to the drawing board and understand your product at a deeper level. What is the need of the community of shoppers? What do they like and dislike about your competition? If there are no ways for you to make the existing product any better, you could face an uphill battle as the brains behind product creation.
However if you do have a role for your product and if you are able to discern what your product offers that is different from everything else that’s out there on the market, then maybe you should go ahead with the product creation. Once you have found a niche for your product and your message, finding the customers isn’t the problem; these customers who have the need that your product fills, will come and fine you! While these rules of product creation might sound elemental, figuring these facts out saves everyone a lot of time at the end of the day.
When you have a great idea and you can see its value in the marketplace this is the time when you began the product creation process. While he may not fancy yourself an inventor of any kind effect is a product creation process is an essential component to getting your idea from out of your head and onto the page and into the hands of customers who you see a need for. Weren't they are not great products made out of complete accident, some of the best and most versatile products we use each day would never have come to be. The fact that you don't see yourself as much of an inventor should not stop you from embarking on a product creation process.
Before you embark on the product creation process you should have a set of rules in place so that you know exactly what you doing and so that you don’t just while around; never getting anything really accomplished; wasting yours and others time and money.
Plan of attack: You should know in a broad way a few things before actually embarking on the creation of a product. You should be able to see a real need for this product in the market place that is not currently being met. You should also be able to find venues where you could potentially sell your product. Whether this is in your garage and on the internet or in major chain stores around the world, you need to know where your product would best be sold. You could start out with the idea that you would be able to create your product yourself, but then you ultimately need to know when you are ready to make the move to larger spaces and how long you wait around with a closet full of widgets and only a few buyers.
Market it: Once you have been able to identify the need for your item in the marketplace, then you need to be able to market your product effectively. Having a marketing strategy before your product is even tangibly made is a good idea because being able to talk about your product effectively is just as good as watching your product walk out the door. On the other hand you can’t get too regimented into your products marketing life before you’ve actually made a prototype. There could be others you meet along the way who have ideas which could even be better than yours because they view your product through a completely separate prism than you as the creator.
Sample It: Once you’ve figured what your product is, who needs it, where and how you’ll sell it, then you need to be able to make this wonderful item! If you already have supplies or a prototype your next best move might be to have a couple of these widgets on the shelf and push a few out to development companies so they can see what you see and you can see if they see the same thing you see.