Contrary to public perception, a joint venture does not only involve two people. It can actually involve more than two people. The meaning is the same as that of partnership in business except that “joint venture” is much more formal and official. It is actually a legal lingo that refers to the company or entity that is formed by the partnership of two or more people in order to start a business.
But joint ventures are every much popular to people as they are to established companies. This is because joint ventures provide benefits that can cut down costs and help make the job easier. For instance, market penetration.
With a joint venture, they will sharing the risk with each other as well as the profits of the business. All the properties of the company or the entity created will be owned jointly and when the partnership ends or is dissolved, the properties will be divided equally unless otherwise stated of course in a legal agreement. A joint venture, however, can be long term or short term depending on the original agreement between the two parties. Often, there is no specified period of time, but rather a specified situation or goal.
Besides risk sharing, many people and even companies opt for a joint venture because of the benefits that they give to people. One of which is access and knowledge. One company for instance possesses a patent for a technology that another company needs to manufacture a product. Instead of paying for the patent, the two companies can agree to do a joint venture for a specific amount of time where they will manufacture the product and divide the profits equally while still keeping the idea and the patent to each company.
Another reason for companies to go into a joint venture is geographical limitations. For instance, if you have a company who wants to get into a country that has policies for foreigners owning their business, they can seek a partnership with a local company and provide that service. Some companies who have the language barrier to contend with for starting a business in a particular country can opt to partner with a local company instead to minimize the hardships of starting up the company.
Market access is another reason why some people opt for joint ventures. Rather than spend millions introducing a product to the masses, a company can have a joint venture with a company who already has the market share and the access and just have that product or service bundled up with the local company’s own product or service.
Joint ventures are also started when companies or people need the additional funding for raising capitals for the new business or for an expansion. Some lenders and banks also lend easier to companies that are in joint ventures because they feel that there is less risk involved with lending money to them.
Truly, joint ventures provide unending benefits to anyone but care must also be done when choosing a partner. The success of a joint venture after all depends on how compatible the partners are.
If you are a manager or a business owner who aims to boost the revenues or profitability of your company, you would not stop to explore options to earn more. There are several practical and logical strategies you could take. Do you think every important company is getting into a joint venture? Is the competition getting more and more intense? Perhaps you just do not want to jump into the bandwagon; you might want to bolster the profitability and growth of your business. Thus, a joint venture could be a viable and significant option for you.
You should start a joint venture with another company or with other businesses if you humbly admit the fact that your business is lacking specific resources, expertise, and scale to get into more areas you could not possibly reach with your current status. You could form a joint venture with other companies within your industry or in other industries. You could also form such a venture with a foreign firm or a much larger/smaller one. In a joint venture, you would form another entity or a project.
Is your business competitor too strong and too huge to be beaten by your company? Raising more capital may not be the sole solution to your problem. A joint venture with another huge business would do. The deal could give you the necessary resources, technical capability, reach, and scale to equal or challenge a current industry or market leader. The joint venture could also take a broader or wider coverage than your business’ current reach.
Another reason to get into a joint venture is your lack of know-how and technical expertise or capability. Your company’s marketing, operational scale, production, and R&D component may not be enough to compete head on with other giants in the industry or in the market. Other companies may have the resources, capital, and technical expertise to complement your own. You should persuade such companies to get into a joint venture agreement with your business.
If you are comfortable about combining or sharing your resources with other businesses, you are ready for a joint venture. Modern firms could not possibly function in solitary these days. At one point, every business should consider forming joint ventures with other companies. Competitors and market stalwarts could act together to share a significant market pie. You could opt to own 25% of a $200 million joint venture. It could be more ideal than fully owning a $1 million small business that may eventually collapse due to scale and capital issues.
Lastly, if you are aiming to further please your company’s shareholders, you could use any joint venture proposal involving other companies to do so. Share owners definitely prefer it if a company would be able to establish a new source of lucrative income without spending huge resources. Cooperating and forming alliances with other businesses is now very crucial. You and your firm definitely would take pride being a part of a joint venture that tops and dominates an industry.
It could be a way to boost shareholders’ morale and confidence in the management.