Keep it Short and Simple
Even though article marketing is a powerful promotional tool, you’ll lose your audience if your articles are too long. A well written 400 word article gives you plenty of room to get your point across without rambling and without including any of the fluff you might see in many of the articles that are submitted to article directories. Remember, in a sense, your article serves as your sales pitch. If you wouldn’t say it out loud, you probably don’t want to write it either.
Pay Attention to Spelling and Grammar
This is another chance to brand yourself as a professional so pay close attention to spelling and grammar. If your articles are full of typos and mistakes your readers might assume that you are careless in other aspects as well. Present professionally written articles and you’ll leave the impression that your site is professionally run as well. If you can’t produce quality articles, outsource this part of your promotional campaign.
Use Your Resource Box Wisely
If you submit articles to ezine articles or another directory where a resource or bio box is offered, use it to your full advantage. Don’t, however, make it all about you. Your readers won’t especially care that you’ve been in business for 20 years or that you have a master’s degree; they want to know what it is you can do for them. Use your resource box to tell them how you are going to solve their problems and leave your resume out of the mix altogether.
Keep Track of Your Stats
It is important for you to know which articles are performing the best so you can learn which techniques, titles, and keywords work the best. Keep up with your page views and statistics and test different methods to find out which ones work the best. Use your keywords in your title but do make sure they make sense.
Automate Your Article Submissions
You can either pay on a monthly basis or buy software outright that will submit your articles to hundreds of article directories and the right service is well worth your time. Some of this software even enables you to create multiple versions of the same articles so you will have numerous articles to submit. Check into these services thoroughly though to make sure you are getting effective representation with your article marketing.
