You may find yourself adjusting your prices based on the current state of the economy at any given time. After all, when the economy is in a recession, the first thing to go is anything that might be considered a luxury. If your products aren’t in the must have category, you might feel the need to reduce your prices in order to keep sales on an even keel.

Another way to get through rough economical times is to capitalize on the economic woes by offering your customers a way to survive or prosper in tough economical times. When you analyze keywords during a time of economic downturn, you’ll notice more searches on keyword phrases like “save money” “spend less” and the like. You might even be able to capitalize on a troubled economy by operating a purely informational site that offers real value to those looking to save money and your profit could come from ad revenue.

Market to New Internet Marketers

In times of economic downturn, jobs become harder to find and harder to hang onto and unfortunately, mass layoffs often occur. As more and more people lose their jobs, more and more people inevitably turn to the Internet and look for ways to make money online. If you are a seasoned Internet marketer, you could have a whole new breed of customers when economic conditions are cloudy. Think about the ways in which you could profit by marketing to new Internet marketers who need information about how they can turn a profit also.

Informational Products

Informational products are hot sellers. Reports, articles, ebooks, ecourses, and even videos are sold online on a daily basis to those seeking to earn money online. If you have already found success earning money online, why not put together informational products and sell to those who are looking for answers in this niche?

Although your goal is certainly to make money, marketing to those who may have just lost their jobs can be tricky. Obviously, they won’t have a lot of money to spend and they are looking for ways to earn money; they aren’t necessarily looking for ways to spend money. Still, if you have a proven track record and are able to put together solid informational products on how those who may be down and out can make money online with little investment, you may be able to capitalize on this market.

For the most part, your investment in such a product would be one of time and not necessarily one of money so you could probably expect to sell this kind of product for a modest fee; otherwise you probably wouldn’t have many sales, considering the market you are targeting. As with most Internet marketing ventures, trial and error will provide you with most of the answers. However, the product you create could hold the answer for someone else.

From time to time, most successful Internet marketers engage in a joint venture with at least one other Internet marketer. Perhaps one of these marketers has created a product yet has no desire to market it. Maybe the other partner has plenty of marketing savvy but has no products of his own to promote. Put these two marketers together and you will have formed a joint venture that both marketers can profit from.

Joint ventures are great for both marketers because, ideally, each one brings something unique to the mix. Internet marketers who have developed solid reputations are always in demand to form joint venture partnerships with other, lesser known Internet marketers, which is exactly why you may find it difficult, if not impossible to convince one of these “gurus” to partner with you in a joint venture.

Still, joint ventures are still an excellent way to promote your products or to help someone else promote theirs. Do make sure that whoever you are partnering with has something valuable to offer and that they have a solid track record. Even if you partner with a new Internet marketer, you want to make sure that this partnership will enhance your business and your reputation so thoroughly check out the other person’s business before you commit.

Decide How You Will Share the Profits

You will definitely need to sign a contract when you form a joint venture partnership with someone else. There are just too many variables not to put this all important event in writing. You will need to spell out exactly who is responsible for what and how much each partner will earn. For example, maybe your joint venture partner has created the product but you have a long list of prospects to market to. Now that your JV partner has finished creating the product, his work is finished. You then take the ball and run with it and aggressively market the product via your email opt-in list. Should you split the profits 50-50? How long will this marketing continue? These are just a couple of the questions your contract should spell out.

Anticipate Problems and Their Solutions

Joint ventures can be lucrative and fun but they can also be wrought with unimaginable problems and headaches if you don’t take care to iron out all the details ahead of time. For instance, before you market another person’s product, it would be a good idea to try out the product yourself to make sure it is indeed a valuable product and one that you can feel good marketing. It would be a shame to go to all the work of marketing the product only to find out that the product didn’t do what was promised or was otherwise defective. Worse, it would be your name associated with a defective product and you would be in a far worse position than you were in before your joint venture arrangement. The key, as in every other area of Internet marketing, is to do your homework first and then you will realize far more successful ventures.