Why the Customer is King

In any business the aim is to get revenue and make profits. How then does a business bring in revenue? Well it does this by either providing a service or by selling some products to people in the community and these are known as clients or customers. Now without customers a business will not be able to grow nor will it be sustainable. It therefore means that customers have to be looked for in any business.

Since customers are people they have feelings and therefore need to be treated with care. Since customers are what makes a business thrive they are thus called the king for they need to be treated with extreme care or you risk losing them. One thing that happens in a business is that there is always competition from rival companies this means if your customers feel ill-treated then they will migrate to other companies and when this happens your business will definitely feel the pinch for your sells will diminish and so will your profits.

Another important thing to note about a customer is that, when customers are treated with care they will serve as ambassadors for your company as well as its products. Thus if you do so happen to ill-treat your customers they will not only shun from buying from your company but they will also spread the bad news to other customers as well as potential customers thus pulling your business down to the ground. This is one of the reasons why a customer is called the king for they have the power to either promote or denounce your business i.e. your business or company exists because of them.

Just as a king would want to feel safe, so do customers. Customers are always suspicious of bogus businessmen who want to sell them some products that are not authentic at all just because they want to make money. Thus any business has to make sure that its operations are not suspicious for customers will be turned away just as a king would seek refuge elsewhere if he were to feel that his throne and wealth are under threat. As long as a business understands that a customer is the king and that they determine the success or failure of all businesses. Such a business will thrive for all its operations will be focused at satisfying customer needs and it will surely flourish.