Multilevel marketing is all about networking. Now, it is not always possible to recruit people we know to join our affiliate program and earn them and us a bit of greenback on the side. Sometimes we have to go out and cold sell the MLM we are trying to promote or our affiliate tree we are trying to grow.

As there are two types of MLM programs there are two types of social networking techniques too. On type of MLM is the conventional MLM where people are expected to go out into the market and make calls on prospective customers and try to sell the product as well as get the customers to join the MLM and market the product further for a commission. The other way is through internet marketing. In internet marketing, the more popular MLM way of promoting MLM, internet marketers set up blogs and sites and then market the site through SEO technology.

This technology involves writing hundreds of mail letters and posting them as articles on directories containing the URL to the site that is promoting the MLM. People read the articles and want to know more then they click on the link and are directed to the MLM site. This process is one of the most effective and easy ways of marketing an MLM.

The other technique is to market MLM through social networking. There are many sites which have forums for members to take part in and discuss their favorite topic, people from all over the world sign up with forums just to partake in discussions on social networking and how to promote their MLM programs. It is possible to answer questions in forums as well as start a discussion and invite people to take part in it. This is the essence of social networking on the internet.

Some of the good social networking sites are Orkut and Facebook. My Space was an ideal site just a few months ago but seems to be facing a lot of controversy what with Facebook being taken over by Google. These social networking sites are being utilized to the optimum by MLM entrepreneurs the world over. There are communities within communities where MLM programs are being promoted and exchanged. People looking for good MLM leads come to these social networking sites in search of great programs. These people have fabulous down lines and can be exploited greatly.

Internet social networking is more powerful than actually meeting people in real life and trying to convince them to join and MLM. In internet social networking it is possible to reach out to thousands of people in places we were not even aware of. Social networking for MLM is by far the best way to get the word out about any MLM campaign program.

MLM has acquired the reputation of being one of the biggest rip off programs on the internet. The very sound of the acronym ‘MLM’ makes people cringe and tighten their purse strings, because anyone talking about MLM is definitely looking for affiliates to sell his product to and recruit to the program as well.

Many beginners who jump onto a MLM band wagon do so blindly in the hope of making their first million by the time they wake up the next morning. To their dismay they will find that the bait they floated among their fraternity of friends, relatives and acquaintances has not even been nibbled at. It is never a good idea to gauge your possible success in an MLM program by the number of people you know. In fact, it is best to try to understand how many people will actually appreciate the product you are promoting and will want to pay hard earned cash for it.

However, if MLM techniques are well thought out and followed scientifically then MLM is not such a harrowing experience. It is important to take things one step at a time carefully analyzing all the vital points of the MLM program. It is important to go through some sites that give information of new and old MLM programs and see for yourself why those programs failed or succeeded. In fact, though there is no beginners guide to MLM we endeavor to list here a few things that beginners in the MLM world should read, understand and then proceed with caution.

When being presented with an MLM, beginners should give the product a great deal of thought. It is always beneficial to be honest and upright when dealing with an MLM promoter or a prospective buyer. If the promoter is your friend, tell him the truth, he won’t mind. If he is not your friend it simply will not matter. But the simple truth is that if you do not like the product you will not be able to promote it. You also need to know the success rate of the owners of the program. Look into the background of the company that is promoting the product through MLM. Then consider the compensation package and the mode.

Lastly before buying in to the MLM you should try to recruit as many people that will take to recover your initial investment. If you cannot do this in a given time period you will not be able to make a success of the MLM program after you pay up. In that case it will be a total loss for you. Never fall for the old, ’buy now because this offer will not be open tomorrow’ lure. Always ask for time to see if you have enough people to make up your investment. So proceed with caution.