It is said that every advantage has an equal and opposite disadvantage. Well, that was really aimed at ‘action’, but it can be applied to the world of business too. At least I think it can. I discovered this when I initially tried my hand at MLM (Multi Level Marketing). I must admit that I was hooked for life to a system that showed more promise than my otherwise other, more frowned upon plan of fixing the state lottery.
I admit that I had my share of get rich quick schemes, however, a few MLM programs caught my fancy and while I realized that there was no way one could get rich without a great deal of effort put in, I also realized that the law of levers could be applied to make the work easier. MLM was my lever to make my work easier. In the same vein I found out that the advantage of using MLM to make money had a disadvantage; I started to lose a lot of friends.
Being a newbie in the MLM business I was depending on all my friends and colleagues to sign up in my down line. In the beginning they humored me to a great extent and some of them even signed up for the small fee, but soon they began to avoid me and my long line of friends vanished into the blue yonder and my hopes of building a great down line went with them. This is just one of the disadvantages of MLM.
I did, however, manage to grasp success in my MLM campaigns. But then I realized to my horror in many cases that there had to be some loser in the down line. Not every one can succeed in an MLM. This was changed by some gurus in the field by giving away a product and a few add-ons for the price of joining an MLM. This was the take-away of the MLM program. If someone gets something in return for a fee to join an MLM it is not a loss – at least not totally.
On more disadvantage of an MLM is the absolute requirement of a down line in order to succeed. Not everyone can create one. If you are good at creating a down line and there are a few weak links in your line your MLM tree will be very weak. You will need to manage your tree by placing people in places where the gaps appear to maintain consistency in the uniformity of the growth of the line.
Every MLM has a life and it is imperative to get in at the top if one wants to make considerable gains. The problem here is that we never know which part of the down line we are a part of.
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