Everyone who deals with customers or clients knows the importance of building a relationship with the customers. I am not talking about just any relationship, but a relationship that has a strong foundation that will make the customer satisfied enough to keep coming back. This article aims to provide tips on how best to satisfy your online customers.

The most important factor in customer service is communication. It is very essential to communicate with your customers and the best way to do this is through emails. So once a customer seems interested in your products or services, promptly respond to them. Even after payments, you can send some follow-up emails, just to know if your customer is satisfied with the service or product.

Another important factor in online customer service is always keeping in touch with your customers. Acquiring new customers is very costly as you have to be very convincing and constantly have to be changing your marketing tactics. Because your old customers are already satisfied, you just need to keep updating them on your services and products. You can have promotions that will keep your customers interested in your products and services. Give tips on how to get the most of the product or service that you are offering.

You can also have a live chat service on your website. This ensures that your customers, both old and potential, have access to customer at any time of the day. The chat button should be placed in the most ideal position, where it is easily visible and accessible to all visitors to the website. This requires you to have a team of customer service personnel that will always be manning the websites in case of customer enquiries. Even if it is not 24 hours but have a team on hold during the peak flows. Nearly all the traffic that visits your website will have prompt responses.

You can also have a column for frequently asked questions (FAQ), in which you provide answers that are as informative as possible. This column has to be constantly updated such that your traffic does not keep viewing the same information over again. You can provide a space for new questions, which should be answered.

One other way of providing the best online customer service is to be very honest when dealing with customers. This will build your reputation and establish your company as the best service provider. Good luck!


A customer will always judge the performance of your product with every single interaction. With every click that he makes on your website he judges your brand through all channels. Of course online customer experiences vary greatly because they are dependent on a number of factors. It is therefore important for every company to measure these factors, in order to know the quality of experience enjoyed by your customers.

After all, shopping on the internet is becoming more and more popular and if the online customer support is good, it can bring happy and loyal customers for a lifetime. Though most companies have a system of measuring performance indicators through server availability, network availability and application response time to a scripted transaction, but the actual measurement should be of the individual customers’ experiences.

It is important to understand that each customer who is using a website at a given point of time could experience a range of different qualities of service which results in a range of states of satisfaction on his part. The biggest challenge for any business is to understand the quality of the online service that each customer experiences and how each individual customer interacts with you online.

When you start an internet business, you do have to focus on building up the site and obviously make it attractive to get as much traffic as possible. The environment is highly competitive and each one is offering the same basic goods as you. A superb online customer support can just set you apart from the others, and that is how you can differentiate yourself from your competition.

All internet customers shop around from one site to the other and then pick the best buy. The price is naturally the first factor, but the internet consumer treads his path carefully, because he is afraid of being cheated. So, after comparing prices for the right product of his choice, the customer definitely makes a choice, if there is something special in your website, which could make the difference.

This difference can be the customer support and service to your fancy website and a personal touch can differentiate you from your competition. Customers will then want to come back and potential customers will want to buy only from you. Your business should become more than a shop or an image, because they should know you personally.

Use all the methods to ensure this personal contact like email, live chat, telephone numbers, 24/7 service to answer queries, include a helpline. Knowledge database and the ticket system could also be used, because that will attract customers and at the end of the day customer satisfaction will bring you more customers to enhance your business.