A simple solution to more footfalls; your website URL must be visible everywhere, online and offline.

For greater online visibility, first set your house in order. Get the right web content that will throw up your URL in the first 10 among search results. Update the content regularly to retain or even upgrade your search engine ranking. Keep the URL static and not dynamic; search engines do not recognize alphanumeric strings very well.

Advertise on other related websites. Opt for only the best banner or spot. There are always good deals to be had. The design of the banner is all important. Choose bright, but not gaudy colors; static graphics over the irritating jack-in-the-box variety. Most important, however, is the tagline that will tug at a prospects heart, mind, credit card or whatever. An attractive, strategically located banner with the right image and right text would tempt customers to click and connect to your website.

Visit related forums and get yourself noticed with sincere, intelligent comments. Leave your footprint in the form of your URL for interested parties to click on. Further, make a short and interesting video about the benefits of your product, highlighting the ease of ordering from the website. Post this on YouTube. There’s tremendous traffic out there that you can exploit to your benefit. Needless to say, leave your footprint here too.

Now go offline.

Print T-shirts with catchy slogans or even tongue-in cheek witticisms if those go down well with the locals. Have the name of your website on the other side. Have your guys wear them on their way to work. Display or vend your merchandise at a popular hangout or at gas stations. Tap the local TV station or radio station and air your ads and jingles with the name of the website incorporated. Don’t cut corners here. If there is not adequate in-house talent, pay a professional to do the job. The benefits you reap will far outweigh the investment you made.

And remember the interesting video you made for You Tube. You can show it at the multiplex as well. In short, bombard the viewers till they are humming your jingle in the bath.

And if this entire optimistic exhibition does not get you your footfalls, then there is one more thing to do. It is called negative marketing or some such thing. You bring into prominence the misery of the people who did not use your website, but used a rival’s. But there is danger in this. It will not work everywhere. It might backfire if the community psyche is sunny and open. So, basically, keep your ear to the ground and make sure the name of your site is seen often and everywhere. The traffic will soon follow!