Pay per click advertising is a new trend that has been massively used by online marketers, web businesses and individuals as a part of their marketing and promotional campaign. So, what is PPC advertising exactly?

Pay per click advertising is a relatively new method of advertising your online business, using your particular keywords in the search engines. Unlike the typical advertising campaigns, advertisers pay only for each click on their links. Once a visitor clicks a link that directs him to the advertiser’s website, the advertiser needs to pay some money. There are numerous businesses today which have chosen this kind of advertising, simply because this is the way to cut down on expenses and generate traffic easily.

Pay per click advertising is considered to be the most cost effective method in advertising today. Companies like Google and Yahoo sponsor and facilitate this practice, introducing some great PPC platforms. Google Adwords and Yahoo Search Marketing are just some of the better known PPC examples working today. What they do is to give the advertisers the chance to get high positions in the products’ listings for particular keywords. Once the user searches for your keyword in one of the main search engines, your ad will appear to him on the usual user result page.

PPC advertising has quite a few advantages:

First of all it’s easy and practical. The results are visible after a few days, without any participation and observation from your side. You don’t need to be a savvy advertiser so as to succeed in pay per click advertising, since it is a rather automated procedure. Once you set up your account you can simply start working with keywords and see traffic coming your way within days.

You don’t need to optimize your website so as to get higher rankings in search engines. Although SEO is probably something you will need to do at some point, so as to increase your revenues, you don’t need to do it right away. In any case, PPC is a part of your advertising and promotional campaign, not the entire campaign. If you use it properly it can be very helpful.

Pay per click advertising is a rather cost effective way to generate traffic to your website. You can set a daily or monthly budget and stick to it. You need to pay only when someone clicks your PPC ad, so that means that you don’t need to pay huge amount of money in advance, without knowing what the results will be. In PPC advertising you pay only for what you actually advertise. This is one of the most important advantages and the main reason for which advertisers tend to use it in their promotional campaigns.