Just because someone else is already selling their similar product at the same price you have chosen to sell your product doesn’t mean that price is taken. You don’t have to make sure your price is cheaper and you certainly don’t want to overprice your product. You will, however, need to find a way to make your product or your company stand out in some way so that you will be the one that gets the sale. There are a variety of ways in which you can do this. We’ll discuss some of those methods here.

Free Shipping

If your product is a physical product that you will be shipping, you may decide to offer free shipping in order to gain an advantage over your competitors. Make sure you can truly afford to do this before you advertise free shipping, though, or it could seriously impact your profit margin. Even if you can’t afford to offer it all of the time, you might capitalize on offering free shipping at certain times. You might also check into the shipping options your competition offers to see how your offers compare. Do they ship outside of the United States? Do they offer expedited shipping? Try to find an area where you can either offer more or offer the same for less.


How many varieties does your competition’s product offer in comparison to yours? If they offer three colors, maybe you can offer five. What about sizes or versions? Look closely at every aspect of what your competition is offering to see how you can offer the same or similar product that does more, looks better, or in some way outperforms your competition’s product.

Digital Products

One of the most attractive things about digital products is that they can be downloaded and accessed immediately and the consumer doesn’t have to wait for the product to be shipped. There are thousands and thousands of digital products offered for sale online and you have an opportunity to make yours unique. Obviously, you won’t have to worry about sizes or colors or shipping but there are still many ways you can make your product stand out.

Do you offer any free bonuses with your product? Does your competition? How many payment options do you accept? What about testimonials? Online products with testimonials from people who include their names and website addresses lend a great deal of credibility to an unknown marketer. Some of the most convincing online testimonials include a picture of the person giving the testimonial and some of the most powerful testimonials are video testimonials.

Whether you are selling physical or digital products, there are a variety of ways you can make your products stand out. Study your competition to see what they are offering and what they may not be offering to see how you can gain the advantage.