If you want to make a good living from an information product business, you will need to build up loyal customers who will keep returning to you to buy more e-books, courses etc. The way to do this most efficiently is to be able to contact people that have already bought information products from you. To do this, you need a mailing list.

A mailing list is built through having an opt-in box on your website. People who leave at least their first name and e-mail address in this box and then click to confirm in the e-mail will receive momentarily will form your mailing list. Sometimes you may have to entice people to leave their details with you, by offering a free report or a newsletter, for which they need to leave their first name and e-mail address in order to access it. You can automate the sending of the free report out, by the use of an auto responder.

If you get yourself a good piece of auto responder software, you can arrange several lists for every one of your domain names. This kind of knowledge about and access to your clients is important in maximizing your profit from information products, because you should ideally have a mini website for each separate information product you are selling. That way you will appear as an expert who has faith in their product, rather than a Jack of all trades.

As soon as a person joins your mailing list, they will automatically receive an aut0 responder e-mail. This will give them the download link for the free information product you offered as a ‘thank you’ for joining the mailing list, but which will also advertise and promote the information product which you are selling.

In every auto responder e-mail that you send out, you should have a link by which people can unsubscribe from your mailing list. You may find that your auto responder program provides this for you automatically, so check that out. Providing an unsubscribe link lets people know you are running a legitimate business and are not interested in spamming anyone. You will know that everyone on your mailing list is at least potentially interested in buying your information products.

Trust of this kind is important in building any online business such as one based around information products. People will usually need to see your company name five to seven times before they trust it enough to buy from you. That is the beauty of auto responders which allows you easily to drip-feed information to your mailing list so that they get used to seeing your name.

That is why it is important to ensure that every email you send out is of good quality, and is useful to the people on your mailing list. Don’t spam and don’t make your e-mail pure sales pitches. You should send the first couple of emails without attempting to sell any information products at all. Don’t panic about that – you are building up reputation and loyalty.

You can later go to your mailing list and interact with them. Get them to tell you what information products they would like to see from you. That way you can be assured of finding a receptive audience for them.

When you get a thousand or more names of loyal, responsive people on your mailing list you can get the maximum benefit for your information product business by split testing your e-mail campaigns to see which results in most conversions.If you look after your mailing list well they will look after you well and keep bringing their business back to you. Part of looking after your customers is reassuring them that you will never sell their e-mail addresses or sell them on to a third party.