Info Product Creation: How to Over Deliver

If you are interested in info product creation, you've probably heard more than one person say how important it is to over deliver. But what does that mean?

Well, when you "over deliver," you give the people buying your product a little extra. And the more the better. In other words, along with your main product, you create a few other good, related products to sweeten the deal and turn potential buyers into actual customers. And you can also throw in a few surprise bonuses, things your customers weren't expecting but are very happy to get. When you over deliver in this way, your customers will be happier and more satisfied. And more likely to buy info products from you again.

So how do you over deliver? Here are a few tips.

Start with an Ebook

This is where most people creating information products start. You want your ebook to be well-written and packed with good information. You also want it to be in a popular niche that has a lot of potential buyers.

Once you have written your ebook, start brainstorming ideas for other products you can create as supplements. The possibilities are almost endless.

Bonus Short Reports

Write a short report that in some way relates to the topic of your ebook. For example, if you've written an ebook about a weight loss system, you can write a report on ten ways to get the whole family to eat healthier, or ten ways to choose figure flattering outfits.

An Audio Bonus

An audio bonus can add greatly to the perceived value of your product. One great and easy to create audio product is an interview. Find an expert in your niche who would be willing to talk to you (maybe to promote their own product) and interview them. For the weight loss product used in the earlier example, you can interview someone, like a friend, or customer, who used your weight loss system to lose weight and get in shape.

A Video Bonus

While reading good information can be very helpful, many people absorb knowledge better when they see it in action. For example, if you've written an ebook about being a better golfer. You could do a video where you actually showed your buyers some of the techniques you used to improve your swing. Or, if you've written an ebook about how to build websites, you can do a video actually showing the process, step by step.

Info product creation isn't as difficult as many people think. However, it does take a bit of creativity and ingenuity. If you can find a way to over deliver, and give people more than they were expecting, you will quickly turn potential buyers into loyal, long-time customers.