Information Product Creation: Finding a Niche for Your Product

What is the most important step to creating an information product? If you guessed that it's choosing a niche, you are absolutely right.

Imagine that two people spend the exact same amount of time creating an info product. Both products might be well written, and filled with great information. But it's the one the profitable niche that will sell like gangbusters, while the other will sit on the virtual shelf and barely get noticed.

So how do you choose the right niche for your product? Here are some tips.

It's Not About What You Love

Many people are drawn to creating info products by the idea that they can make money teaching others about something they love. But the truth is that not every topic you love will constitute a profitable niche. If you write an ebook telling people how to win at a game you are passionate about, but very few people have heard of, you are unlikely to sell very many copies. Not because your ebook isn't good but because there just aren't many potential customers for it.

If you have an interest that is in a profitable niche, like dog care, you should capitalize on it. Otherwise, look around and try to find profitable niches that you would be interested in learning more about. And creating good info products in.

Do Some Keyword Research

People who are trying to learn to do something better, or who want to find a solution to some pressing problem, often try to find the answers they need using search engines. And one way to find a profitable niche is by using a free keyword research tool to find out what people are searching for.

If you type a topic into a keyword research tool and it gets barely a few thousand searches a month, this probably isn't a niche you could sell lots of products in. On the other hand, if your topic is searched for millions of times a month, you are in business/

What Are People Talking About?

Another way to find a profitable niche is by studying the forums. People like to talk about their interests, problems and concerns. And if enough people are interested in the same topic, you can bet there will be plenty of message boards and discussion forums devoted to it.

So go to a search engine, like Google. Type in your topic of interest, along with the word "forum." If a nice number of forums devoted to that topic pop up, you've got yourself a potential niche for your info product. If not, you should keep searching.

Finding a good niche that is both profitable and you are interested in can be challenging. But, with a little effort, you will find a niche that will have your info product flying off the virtual shelves.