Whatever line of business you are in, if you advertise on the internet, you can use information products to grow your business. You don’t have to be in the information product business, but of course, if you are, growing your business in terms of the customers you reach or the sales you make is entirely dependent on the information products you have and how you market them.

To use information products effectively to grow your business, you should remember to talk less about yourself (save that for a brief bit in your sales letter) and instead concentrate on what you can do for clients with your information products. If you also sell other products and services you can promote these through information products, which highlight the benefits of what goods and services you provide.

Here is how to use information products to effectively grow your business and increase your sales and profits.

1. Submit well written, relevant articles to the most popular article directories on the internet. Include a link to your website to you will draw in targeted traffic. These visitors will already be primed to buy from you. From your article they will also consider you an expert in the area so they will be more likely to trust you with their business.

2. Give away a free special report that addresses a major issue that your target market has. Set up a specific website whereby visitors have to leave their e-mail address with you in exchange for getting the free report. That allows you to build your mailing list and to continue contacting them with further information products which you have for sale.

3. Marketing e-courses to your mailing list sets you up as an expert. If you set this e-course up in your auto responder so that the mailings are sent out over a period of days, you will be building up trust from your potential clients. You will be able to promote your products (information or otherwise) as solutions to the problems that your clients have.

4. E-books are a great way to put out a collection of your most useful ideas. This will significantly raise your profile as an expert. You may ten even find that the media want to interview you as an expert. You will at the very least generate a good passive income this way. You can use an e-book to support your courses or more expensive products which not everyone can afford or is willing to buy.

5. Learning guides can enhance the efficacy of your tele-seminars or audio reports. Publish transcripts or summaries of this information for people to benefit from at a later date. That way, you will appeal to a wide range of learning styles and earning speeds. The more methods you find to get your information products out to people, the better.

So, instead of telling people what you do in your business, you can show them. That will be much more persuasive and will bring you more customers and increase your profits.

Have you been thinking about creating an info product? Or are you just about to start work on your fifth, or even fifteenth, information product? If so, there are some product creation secrets that can make the process easier for you.

Creating an info product can be intimidating, even for someone who's done it before. But the truth is that a lot of people make product creation much harder than it has to be. So here are some tips to keep in mind.

Longer Isn't Always Better

Depending on how much you intend to charge for your product, you might think you have to create an ebook that's at least a hundred pages long, or a video course that covers 20 or 30 hours of material. But the fact is that your product doesn't have to be all that long, or take that long to create, in order to turn a tidy profit. Customers don't care about length as much as the information you are providing. Give them good information they can use to get the results they desire, and they will happily pay top dollar for an eight page ebook or one hour video tutorial.

Can You Increase the Perceived Value?

The perceived value of your product can make a huge difference not only in how many you will sell, but how much you can charge. For example, take a typical ebook. It could be filled with tons of great information. But if you recorded that information and sold it in an audio format, you could charge more for it. Why? Because many of your customers will perceive an audio download or CD as being more valuable than "another ebook." And presenting the information on video is perceived as having an even higher value, so you could charge even more.

When creating an information product, the format you choose to present it in can make a world of difference, and greatly increase your profits.

People Will Pay for What They Can Get For Free

Read some ebooks, even really good ones, and you'll see that a lot of the information they contain is probably freely available online. So how can they make money selling what amounts to free information?

While there is a lot of information to be found on the Internet, actually finding it, and organizing it, can take a lot of time and effort. And most people just want to find the solution that will help solve their problems as quickly as possible. And information product is a quick and easy way for them to get the answers they want.

So, when searching for a topic for your product, don't worry about whether the information is freely available or not. If you put that information together in an entertaining way that's easy to understand, people will pay you for it.

If you stick to the basics, and try not to overcomplicate things, you'll see just how easy creating an info product really is.