Info product creation is a hot topic. Which is no surprise. More and more, people are learning how profitable creating and selling information products can be. And not only is it profitable, it is also surprisingly easy once you learn how to go about doing it.

But before you set out to create your first info product, it's important to learn the different types of information products you can create.


Ebooks are probably the most common type of information product. They are certainly the type most of us familiar with. Ebooks are the first thing to spring to mind when most online entrepreneurs start thinking about product creation.

An ebook is a digital book that contains information. Hopefully information someone would be willing to pay for. An ebook (or short report) can be as short as five pages long, or can cover several hundred pages.

One of the advantages of an ebook is that you can make them available to your customers for immediate download.

Audio Information Product Creation

With an audio information product, you take the information you want to impart to you audience, and record it by reading it aloud into some kind of recording device. (Or having someone else do it for you if you don't like the sound of your own voice.) Then your customers can either download the audio files from the internet (as an MP3 file, for example), or you can send it to them in a physical form (on CD).

Audio information products have a higher perceived value. This is largely because many people are able to absorb information better when it's read aloud and explained to them than by reading it themselves. So if you have an ebook and a CD that contained the exact same information, many people would pay more for the CD.

Video Information Product Creation

Like audio information products, video information products often have a higher perceived value than ebooks and short reports. So if you were to create a video in which you explained the information you wanted to share, or which showed you putting that information into action, you could charge a little more for your efforts. In fact, in many cases, creating an audio or video recording is faster and takes less effort than writing an ebook.

How would you deliver a video info product to your customers? Well, the easiest way would be to make them available online for immediate download. But you could also send the videos to your customers as video cassettes or DVDs.

When it comes to info product creation, you have several options. Ebooks are a great place to start. But if you want to see an even greater return on your time and effort, audio and video info product might be the way to go.

The term ‘passive income’ refers to an action which enables a person to make money without them being directly involved. One of the most popular ways to earn a passive income online is through info products like articles, reports, e-books and e-mail courses. For this reason, information products have become a crucial commodity within the online marketplace. Instead of entrepreneurs, the readily available flow of info products means that we have a growing group of ‘infopreneurs’.

With only very basic research and little skill, one can produce info products such as e-books and reports in a short space of time. They are quite easy to write and even easier to sell, so you can generate a passive income 24/7 with info products.

You may not know what an e-book is, but if you don’t, you must have been sleeping for the last ten years. E-books are electronic books which you can download and read from the internet. Reports work on the same principle but they are usually shorter than e-books. If you market these well to potential buyers you can make a pretty good passive income from these info products. Once they are written you can sell them over and over again for no extra work, as you should have the whole sales, payment and downloading process on auto-pilot through an effective and secure e-commerce site and auto responder messages.

Another great thing about making a passive income with these info products is that you can base them on whatever interests you. While being the most enjoyable way to create your own info products to sell or to find others’ to market as their affiliate, focusing on your interests in order to get your info products will also be the easiest way to establish the credibility of your information product as you will be making and selling information products on topics on which you are knowledgeable.

All you need to do is establish your target group for these info products. Try to focus on a niche market, so you know your info product is suitable for them and they will want to buy it. That is the way to increase your sales for the least effort.

Although ultimately selling info products generates passive income, initially you need to put some work into your website through which to sell them. These websites should have good content on them, search engine optimized for specific keywords which are relevant to your niche market and to the info product(s) you are selling on the website. That is the way to get your website highly ranked on search engine page listings. Ideally, you should try to get the website marketing your info products on the first page of search results with the major search engines. It isn’t often that people searching the internet for information go beyond that first page of results.

To really boost your passive income through info products you should also do some promotion and marketing. Build a mailing list of people interested in buying info products so you have them as a semi-captive audience to which you can keep sending a regular newsletter, advertising your new info products. Aside from that, do some article marketing and blogging. Make sure that a link to your relevant info products is contained within the article or as a footer signature to your post. That will drive traffic to your info products so they can buy them.

Just a few simple methods such as these can help you generate a very respectable passive income from information products which you have either written yourself, acquired from others, or for which you have got the private label rights.